Overview

Hultafors Group Ireland approached The Smart Group looking for an updated direct mail piece that would not only promote their Snickers Workwear Service Line range but also their High-Vis, Workwear and Gloves ranges along with their Solid Gear and Toe Guard footwear to the industrial, services and manufacturing sectors.

Snickers Workwear are known world-wide for their work trousers but Hultafors Group Ireland wanted to communicate that Snickers Workwear have a much broader range of work related garments that can suit all types of working environments.

The Smart Group team worked with the Hultafors Group from the initial brief stage right through to the print and execution of the Direct Mail campaign. Along this journey The Smart Group listened carefully to the team at the Hultafors Group, making sure that the aim of this direct mail campaign was kept to the forefront whilst in keeping with the brand guidelines.

Direct mail campaign brochure

The Direct Mail campaign consisted of packaging that acted as both an envelope and a brochure (designed and die cut in such a way that when opened out fully it resembled the shape of a Maltese Cross with each page focusing on a different product range), a personalised letter, branded chocolates, a branded note pad and a branded coaster. The back of the package brought together all of the product ranges under the Snickers Workwear brand.

Direct mail campaign brochure front

The Brochure (Maltese Cross) looked and felt superior to your run of the mill envelope and product brochure and showcased the Snickers Workwear, Solid Gear and Toe Guard ranges perfectly. It was printed full colour on 400gsm card, die cut, scored and folded to shape and matt laminated with spot UV to highlight certain products.

Brochure (Maltese Cross)
UV Spot varnish accents on the hi-vis jacket

Hultafors Group Ireland were extremely happy with the creativity of The Smart Group team who listened and executed their Direct Mail campaign brief perfectly.