Ways to make your marketing collateral more interesting 9th September, 2016

Ways to make your marketing collateral more interesting

Make your marketing collateral stand out with our help. Every business needs fresh and engaging marketing collateral and as we’re very experienced in bringing concepts and ideas to life, and seeing the whole process through right through to delivery, your marketing is in very safe hands with us. Here are some ways to make your marketing collateral more interesting that we’ve come across and which would be easy to apply to your own marketing – little changes for big …
The importance of creative marketing solutions for your business 6th September, 2016

The importance of creative marketing solutions for your business

Creativity is crucial in business – to constantly think of new ideas, while still communicating your core message can be a real challenge, which is why it’s essential to build good relationships with your creative agency, so that you can work together to drive your brand forward. In this blog post, we’ll look in more detail at the importance of creative marketing solutions for your business, and how our experts at The Smart Group can help. Keep your customers interested In the fickle …
How to take charge of your boring retail displays 2nd September, 2016

How to take charge of your boring retail displays

One of the most challenging things for shop owners is trying to get people through the door, where your excellent customer service and attention to detail can do the rest of the work and convert them into a sale. But how do you get them inside in the first place? Sure, advertising is crucial, but don’t underestimate the power of your retail displays as a method for enticing people inside to find out more. If you’re stumped at how to make your shop front look more attractive, here are a few …
Can you really afford to ignore direct mail? 15th August, 2016

Can you really afford to ignore direct mail?

Many people dismiss the idea of direct mail (DM) as being an outdated and inefficient way to do business, but if you’re ignoring it then you are missing out on huge opportunities to engage with your customers and prospects. Here’s our take on the huge influence direct mail has on your business, and what you can do to make yours stand out. What is DM? Direct Mail is a form of advertising, which can be used by businesses of any size and in any industry, whether it’s a private sector …
Why clever companies use us to streamline printed materials 2nd August, 2016

Why clever companies use us to streamline printed materials

Many companies will offer some sort of ‘print management solution’, but at The Smart Group, we take this area of marketing management very seriously, and actively work towards the goal of helping our customers to streamline printed materials, so that the right marketing collateral is in your hands at the right time. Getting this process right can make life so much easier for in-house marketing teams, especially when they need to try and balance the requirements for multiple locations or …