8 Lessons from 8 Years in Business 17th May, 2017

8 Lessons from 8 Years in Business

Wow – that was a quick 8 years! I was young(er) and thought I knew it all, it turns I knew very little and I still have a lot to learn. That said, It’s been a great journey with plenty of ups and down’s! I have met and worked with some amazing people as customers, colleagues and suppliers and almost all of them have been able to teach me things I didn’t already know. I wanted to mark the occasion of 8 years in business by taking some time to reflect on some of the key things I know …
Ways to make your marketing collateral more interesting 9th September, 2016

Ways to make your marketing collateral more interesting

Make your marketing collateral stand out with our help. Every business needs fresh and engaging marketing collateral and as we’re very experienced in bringing concepts and ideas to life, and seeing the whole process through right through to delivery, your marketing is in very safe hands with us. Here are some ways to make your marketing collateral more interesting that we’ve come across and which would be easy to apply to your own marketing – little changes for big …
The importance of creative marketing solutions for your business 6th September, 2016

The importance of creative marketing solutions for your business

Creativity is crucial in business – to constantly think of new ideas, while still communicating your core message can be a real challenge, which is why it’s essential to build good relationships with your creative agency, so that you can work together to drive your brand forward. In this blog post, we’ll look in more detail at the importance of creative marketing solutions for your business, and how our experts at The Smart Group can help. Keep your customers interested In the fickle …
How to take charge of your boring retail displays 2nd September, 2016

How to take charge of your boring retail displays

One of the most challenging things for shop owners is trying to get people through the door, where your excellent customer service and attention to detail can do the rest of the work and convert them into a sale. But how do you get them inside in the first place? Sure, advertising is crucial, but don’t underestimate the power of your retail displays as a method for enticing people inside to find out more. If you’re stumped at how to make your shop front look more attractive, here are a few …
Can you really afford to ignore direct mail? 15th August, 2016

Can you really afford to ignore direct mail?

Many people dismiss the idea of direct mail (DM) as being an outdated and inefficient way to do business, but if you’re ignoring it then you are missing out on huge opportunities to engage with your customers and prospects. Here’s our take on the huge influence direct mail has on your business, and what you can do to make yours stand out. What is DM? Direct Mail is a form of advertising, which can be used by businesses of any size and in any industry, whether it’s a private sector …