5 tips from the experts to create innovative marketing solutions 25th July, 2016

5 tips from the experts to create innovative marketing solutions

When faced with a challenging brief from a client or customer, you need to pull the whole team together to brainstorm ideas to create innovative marketing solutions that will fit the bill. When our creative team at The Smart Group get together to solve a problem for a client, there are a few things we always do, which we’ve found can really help to create innovative marketing solutions – here are 5 tips from us for you to try: Generating the ideas Brainstorming ideas is one of the fun …
How to attract more customers with innovative print marketing solutions 19th July, 2016

How to attract more customers with innovative print marketing solutions

Attracting customers and moving them through the purchase funnel is essential to the success of any business. But how can you attract more customers with innovative print marketing solutions? We’ll take a look at each stage of the purchase funnel, using the classic AIDA model, and give you some inspiring examples of how you can use print marketing at each stage to make your marketing communications messages most effective. Awareness – Creating brand awareness using print might seem …
What impacts a customer's in-store shopping experience? 15th July, 2016

What impacts a customer's in-store shopping experience?

Most people believe that the rise of online shopping has meant the death of the high street store, however, the physical store is still the retail touchpoint with the highest frequency, so it pays not to ignore it. When your customer chooses to visit a store over buying online, it’s normally because they get added value from the experience of interaction with you in your store. When considering what impacts a customer’s in-store shopping experience, here are a few things you might want to …
Things to consider for unique visual displays for your business 5th July, 2016

Things to consider for unique visual displays for your business

Creating eye-catching designs in your retail premises is easier said than done – savvy consumers today are more practiced at filtering out all the unwanted marketing noise, so your creative POS really has to work hard to get noticed. If you’ve hit a bit of a creative block when it comes to thinking of new ways to make more of your displays, read these tips we’ve put together on things to consider for unique visual displays for your business, plus some examples that we’ve seen recently …
The Smart Group Creative Studio Secrets Branding Do's and Don'ts 30th June, 2016

The Smart Group Creative Studio Secrets Branding Do's and Don'ts

The creative studio team at The Smart Group are the best in the business, and they love nothing more than taking your brand identity and translating that into beautiful concepts to truly reflect your company or product’s style and personality, whether it’s professional and corporate or quirky and fun. With all their years of collective experience, the team have collated an essential checklist of branding do’s and don’ts to help you create a memorable and credible brand. Do take time to …