What Type of Print Media is Right for You and Your Business? 23rd May, 2016

What Type of Print Media is Right for You and Your Business?

In a world of digital communications, you might wonder what use print media would even be to your business, but if you overlook this essential area of your marketing collateral, the consequences could be fatal. Most businesses require a multi-channel approach to marketing communications, so ignore print media at your peril. Have we got your attention? Good. Now, you’re probably considering what type of print media is right for you and your business, and that’s where we can help. Read on to …
4 reasons why top retail companies trust The Smart Group 12th May, 2016

4 reasons why top retail companies trust The Smart Group

If you have a retail business, you want your customers’ experiences in store to be creative and memorable, as this has lasting benefits in terms of customer loyalty and repeat purchases. But how do you do it? While you might be stumped for creative ideas, our innovative design team at The Smart Group are just bursting with them, and it’s why some of Ireland’s top brands come to us for creative retail environments and inspiration, to make their businesses stand out in front of the …
6 pieces of printed marketing collateral every business needs 5th May, 2016

6 pieces of printed marketing collateral every business needs

If you want to be perceived as a reputable, professional company you need to have the right promotional items to back it up. Why should a prospective new client or customer take you seriously if you have subpar printed marketing collateral, or worse none at all? Your marketing collateral sets the tone for your brand, it’s an invaluable sales tool and it can tell a story where you can’t. Show you really mean business with these 6 pieces of printed marketing collateral every business needs, …
The Smart Group Shortlisted for An Post Smart Marketing Awards 2016 29th March, 2016

The Smart Group Shortlisted for An Post Smart Marketing Awards 2016

The Smart Group joins IAPI 12th February, 2016

The Smart Group joins IAPI

The Smart Group are pleased to announce the recent joining of IAPI -Institute of Advertising Professionals Ireland. "IAPI is the trade association and professional institute for Irish advertising agencies. Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media." IAPI provides copious insight into the ever changing media landscape along with training. It also provides networking opportunities and, through commonalties …