Deirdre beleives design, like cooking, is the combining of different elements to create something complex enough to delight the senses but something subtle enough as to not over power them.
Deirdre’s favourite part of any design project is pondering how people will react to it. What emotive qualities does it have? What train of thought does it evoke? Humans are emotionally driven beings and here at the Smartgroup we understand that design is like the visual chemistry of emotion, colours, imagery and words stimulate our senses and thought patterns.
Deirdre uses this knowledge combined with innovation and creativity to produce only the highest standard of work for her Smartgroup clients.