Caterpillar Brand Partnership
Finning, the world’s largest Caterpillar dealer, provide parts and services for equipment and engines to various industries including construction, forestry, mining, petroleum and many more. Finning Ireland approached The Smart Group to partner with them on a number of brand activations. They wanted to maximise their marketing budget whilst ensuring the Caterpillar brand reached ultimate brand exposure.
- Graphic Design
- Print Media
- Promotional Merchandise
The Smart Group collaborated with the Finning Ireland marketing team on many key projects including machine reconditioning POS, large format signage for the Finning Ireland internal wall of fame and local dealer promotions. Marketing collateral included dealer contact directories and handover brochures that highlight the highest safety, health, and environmental standards. Other duties included promotional flyers, wall planners, letterheads, business cards and additional signage.
As a result, Finning Ireland were delighted with the creativity, high quality, and overall execution of all projects. The Smart Group now act as an extension of their marketing team and are always on hand to provide advice to ensure all projects are executed with successful completion.