Hidden Hearing is Ireland’s leading provider of hearing healthcare with a network of over seventy-five branches and clinics. The campaign for Better Hearing ‘Test your ears at 50 years’, is part of a Global wellness initiative to encourage more people to act on their hearing loss. The Smart Group were selected to execute the campaign through print media, promotional merchandise, production, and fulfilment. Hidden Hearing launched the campaign alongside brand ambassadors Daniel and Majella O’Donnell and it was rolled out via TV, radio, PR, in-store, digital and social media.
- Promotional Merchandise
- Print Media
Hidden Hearing approached The Smart Group with a mass order of print production including campaign leaflets, branch posters, and promotional merchandise to give all the branches nationwide marketing collateral to support the campaign.
In circa 29 branches nationwide received posters, window stickers, leaflets, flyers, and promotional items such as pens, cups, t-shirts, and hats to handout to members of the public.
Our team also created pull up stands for shopping centre initiatives, over 50 show events and national events like Balmoral Show and The National Ploughing Championships.
The campaign was very well received, and The Smart Group ensured a seamless process from concept to completion. Our objective was to offer a full service and deliver results without compromise!