Hidden Hearing – TEST YOUR EARS AT 50 YEARS

Hidden Hearing is Ireland’s leading provider of hearing healthcare with a network of over seventy-five branches and clinics. The campaign for Better Hearing ‘Test your ears at 50 years’, is part of a Global wellness initiative to encourage more people to act on their hearing loss. The Smart Group were selected to execute the campaign through print media, promotional merchandise, production, and fulfilment. Hidden Hearing launched the campaign alongside brand ambassadors Daniel and Majella O’Donnell and it was rolled out via TV, radio, PR, in-store, digital and social media.

What We Did
  • Promotional Merchandise
  • Signage
  • Print Media
  • Logistics
The Approach

Hidden Hearing approached The Smart Group with a mass order of print production including campaign leaflets, branch posters, and promotional merchandise to give all the branches nationwide marketing collateral to support the campaign.

In circa 29 branches nationwide received posters, window stickers, leaflets, flyers, and promotional items such as pens, cups, t-shirts, and hats to handout to members of the public.

Our team also created pull up stands for shopping centre initiatives, over 50 show events and national events like Balmoral Show and The National Ploughing Championships.

Hidden Hearing – TEST YOUR EARS AT 50 YEARS
Hidden Hearing – TEST YOUR EARS AT 50 YEARS
Hidden Hearing – TEST YOUR EARS AT 50 YEARS
Hidden Hearing – TEST YOUR EARS AT 50 YEARS
Hidden Hearing – TEST YOUR EARS AT 50 YEARS
Hidden Hearing – TEST YOUR EARS AT 50 YEARS
Conclusion

The campaign was very well received, and The Smart Group ensured a seamless process from concept to completion.  Our objective was to offer a full service and deliver results without compromise!

testimonial
What The Client Said

“We are delighted with the quality of service and products provided by The Smart Group. We launched the campaign internally at our national conference just last week and the response was great – we handed out bookmarks to all staff, bananas with stickers and leaflets advising on HEAR the facts. After the conference all staff collected their boxed collateral for the campaign to take back to their branches for set up. Our brand message for the campaign is a nationwide message and we thank The Smart Group for helping us achieve a high standard of marketing collateral for our nationwide campaign.”

Aoife Ni Mhurchu
Marketing Executive, Hidden Hearing

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