LogoGrab Direct Mail

LogoGrab Direct Mail

The Approach

The following is a testimonial from LogoGrab:

Working with The Smart Group is like having extra team members who are focused on coming up with the very best ideas for campaigns, but also have insane knowledge of how to deliver and execute it. I wanted to run a direct mail campaign, but not anything typical. It needed to stop people in their tracks from the moment they received it and make them take action immediately. Following my brief, the team came up with four great ideas. One of them was ideal. Our budget wasn’t small, but we were looking to do quite a lot with it.

The Smart Group not only met the budget requirements, but were able to source a give-away product that retailed for 75% of the overall cost of a single pack, but at a fraction of the cost to me – this added huge perceived value to the direct mail piece. After providing them with the text and the prospects list they went into action. This was a multi-national campaign and The Smart Group handled every aspect from production to packing and shipping. We received daily reports so we knew exactly when each prospect received the pack and could begin our follow-ups.

All the way through the team at The Smart Group were available for support and follow-ups and I would wholeheartedly recommend this amazing team of marketers to any company looking to engage new prospects in a creative and effective way.

LogoGrab Direct Mail
LogoGrab Direct Mail
LogoGrab Direct Mail
Conclusion

The campaign was a major success in that it received a 40% initial, unprompted response rate. LogoGrab received warm engagements when following up and were able to arrange meetings with 23% of the prospects within the first month!

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